This is probably one of the best infographics i have ever found, created by the Sestyle.it team, it shows a step by step guide on how to build your personal brand. Social media and interent in general have given everyone, regardless of income level, the best opportunity to show the world their expertise and talent. Exact same principles apply to businesses as well, make no mistake here.
My experience says that these steps WORK! All what you need is patience and persistence, do not expect to see results overnight, however, if you are determined to position yourself as an expert in a field, there is no better way to do it than this.
What is your personal branding strategy?