Have you ever thought why consumers are really interacting with your brand at your social media pages? Well, this is the one billion dollar question that is really hard to answer precisely. However, a recent study by IBM Institute of Business Value, reveals that 61% of consumers, follow a company in order to get discounts on their products. Does that mean that we should stop producing great content and popularize our Facebook page and Twitter profile with product promotions? Of course not, what you need to do is create content that has an impact on your followers file. Product discounts do affect their life as well as a great food recipe. Create exclusive content for your social media advocates and do make them feel special.
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