12 reasons consumers interact with companies in social media

Have you ever thought why consumers are really interacting with your brand at your social media pages? Well, this is the one billion dollar question that is really hard to answer precisely. However, a recent study by IBM Institute of Business Value, reveals that 61% of consumers, follow a company in order to get discounts on their products. Does that mean that we should stop producing great content and popularize our Facebook page and Twitter profile with product promotions? Of course not, what you need to do is create content that has an impact on your followers file. Product discounts do affect their life as well as a great food recipe. Create exclusive content for your social media advocates and do make them feel special.

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GurbaxaniDotMe_Social_Media

Great Article, Ilias. I wonder how the percentages would be affected if one were to look at just B2B.
- http://www.thewebcitizen.com Ilias Chelidonis
  
  This is a tricky question indeed and i think it really depends on the amount of money a b2b transaction involves. Meaning, if you sell low priced goods to other businesses, they may also be following you to get discounts, however, if you sell higher priced goods, then i suspect the relationship leans towards building trust and educating your customers, in other words, create content and teach them how to use your products, blogs, webinars, ebooks, how to guides, how to videos.
  
  To make it clear, i do not think that American Airlines is following Boeing on Twitter in order to get discounts but your shop next corner may follow Home Depot on Twitter in order to get a discount at the next purchase. (apart from other reasons, such as getting tips and guides on home deco )
  - GurbaxaniDotMe_Social_Media
    
    I cannot argue with that! Very well explained. So it boils down to what percent of b2b marketers on social media are in the high value/repeat business segment. Thanks for the reply
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