This is a guest post by Carly Webber, Social Media Marketing manager at Findability Group - Internet Marketing in Denver
The hallmark of a really good marketer is to make sure you are everywhere—and as far as the internet goes—that means showing up for your keyword in search results. This infographic explores the facts and figures of online marketing, and how to become findable in each facet—Pay-Per-Click, Search Engine Optimization and Social Media. Businesses MUST utilize all three pillars to be found in search engine results in order to dominate the page for their brand name and/or keyword phrase.
So, which are the 3 pillars of a successful SEM strategy and what components do they include?