10 Tips on How to Improve Your Link Building

This is a guest post by Alex Petrovic – Advanced SEO specialist and Link building team leader at Dejan SEO

There is no denying that link building is crucial to a website’s success, but for many website owners and managers, link building can be an overwhelming experience. Follow these ten tips and you will not only see your link building results soar, but you will save time and actually enjoy the process!

1. Strategize

Do not just sit down and start pitching your website all over the internet. Have a plan of attack before starting your link building campaign. Do thorough research, check out your prospective link partners, and even see where your competition is getting links.

2. Make Sure Your Site Has Valuable Content

Before reaching out to other sites, make sure that your website has something to offer visitors. Your website needs to sell itself as a valuable asset to the online community, and if it does not have value, no amount of links will make it successful.

3. Effectively Place Your Links

Link partnerships are most effective when they are strategically placed. Consider placing links in sidebars or as near content as possible.

4. Use Free Linking Tools

Take advantage of online tools which can make your link building experience much easier. Some of the most popular link building resources includes SEOBook, Majestic SEO, and SEOMOZ tools.

5. Guest Blog

One of the best ways to generate valuable links to your site is by providing content as a guest blogger. Not only will you reap a new audience, but you can help establish yourself as a credible source in your sphere of influence.

6. Create a Video

Do not make the mistake of relying just on text links. Creating video content is a wonderful way to help get additional links, especially from sites which ordinarily would not provide text links.

7. Give Something Away

A fun contest, giveaway, or freebie is an easy way to score valuable links online. Best of all, free content can spread virally around the web when users tell their friends.

8. Sponsor a Charity or Event

Consider sponsoring a charity or an event in your community. This will not only give you some coveted links, but also reap you invaluable goodwill.

9. Use Social Media

Put social media to good use. Social media exposure on Facebook, Twitter, and LinkedIn can help drive traffic to your website.

10. Link Up Locally

Discover similar websites in your local community and offer to share reciprocal links. Introduce yourself to local businesses and give them ideas on how you can work together both offline and online.

Digg Digg