This infographic produced by the Pure360EmailMarketing team presents a great email marketing campaign checklist, so make sure you have checked all these issues before connecting with your audience. I do not say “blast” because I strongly believe that email marketing is an extremely efficient tool to help you keep in touch with your customers and blog readers. Blasting is non personal and has short term goals.
Be assured that none of these can help you get results out of your e-newsletter marketing campaigns, if the newsletter itself is not targeted to the right audience and has weak content.
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