I am a firm believer that no such thing “one size fits all “same principle applies to customizing your facebook fan pages as well. You ought to create a unique visual identity so you can pass the messages to your audience easier.
For those businesses that still do not have a facebook fan page, here are some reasons why you should create one:
- Helps in search engine optimization as all facebook pages are indexed on google.
- Build brand awareness and create free word of mouth advertising as people tend to share things they like. You will be amazed how fast your fans will tell their friends about a great or terrible experience they had with a brand.
- Engage users with your brand by creating contents, quizzes; do not forget that people hang out where their friends do.
- Create a hang out place where your brand’s fans discuss ideas on how to improve certain aspects of business, comments, complaints, testimonials.
You do not have to spend thousands of dollars customizing your fanpages but you need to put within some design elements from your brand such as logo, colors and messages. For those willing to go the extra mile, can hire professional facebook fan page designers for the ultimate user experience.
So, here are 6 tools to customize facebook fan pages, some are free to use and some require a payment:
6. FBML App
Does this mean that every company needs to have a facebook fan page? I suggest go where your audience does, if this is Facebook then focus on it, if it is Linkedin then spend more time on Linkedin, once again no such thing as one size fits all.
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